GrowthFalcons partners with Petpooja to onboard restaurants onto ONDC seamlessly. They are also in discussions with key investors to close a funding round. GrowthFalcons has partnered with Petpooja (India’s #1 Restaurant Management Software) to onboard F&B restaurants seamlessly onto the ONDC network and help them get discovered, receive intelligent demand analytics & drive incremental sales.
Talking about the partnership, Girish Pai-the CEO of GrowthFalcons, said, “ONDC helps curb monopoly/duopoly & create a level playing field for Small & Medium sized restaurants. Partnership with Petpooja will enable Small & Medium restaurants to get directly onboarded onto ONDC seamlessly at scale. Restaurants can now start receiving direct orders at higher margins”.

Beginning of the partnership:
On May 5, 2022, as part of the pilot phase of Open Network for Digital Commerce (ONDC), GrowthFalcons (seller platform) along with Paytm (Buyer App) and LoadShare Networks (Logistics Providers ) completed the 1st live cascaded transaction on the ONDC network. On this achievement, Vidya Nayak – the CTO of GrowthFalcons, said, “We are committed to digitize, discover and generate incremental sales for the SMBs across India via ONDC.”

Parthiv Patel – the CEO of Petpooja added, “ONDC is on its way to democratizing the e-commerce landscape and we are looking forward to helping them democratize an aggregator layer for the F&B industry. Finally hoping to get many more merchants on to ONDC rails soon. ”.

About ONDC:

Open Network for Digital Commerce (ONDC) is an initiative aiming at promoting open networks for all aspects of the exchange of goods and services over digital or electronic networks. ONDC is to be based on open-sourced methodology, using open specifications and open network protocols (beckn protocol) independent of any specific platform.

About Petpooja:
Petpooja is the largest restaurant point of sale platform for the F&B sector, powering 35,000+ restaurants in more than 400 cities across India, UAE and South Africa. They have a team strength of 800+ employees working on a mission to organize the unorganized restaurant sector in India and globally with the help of technology.
The Petpooja POS helps in creating an ecosystem where restaurants can manage all their operations efficiently. They provide solutions like billing, inventory, menu, CRM, accounting, 100+ integrations, online ordering, reports and much more.
Currently, the Petpooja platform handles more than 12,00,000 invoices daily with more than 2 Cr API calls per day.

About GrowthFalcons :
GrowthFalcons is a registered seller marketplace on ONDC (Open Network Digital Commerce) and helps SMBs with digitization, business discoverability, and drive incremental sales.

Key Features and Advantages:
1) Seamless Digitization & Discovery:
–    SMBs using various PoS like Petpooja & CMS like WordPress can now get onboarded on ONDC in minutes
–    Get discovered on platforms like PayTM, PhonePe, and many more buyer apps
2) Additional Sales & Higher Profits:
–    Generate additional business from direct orders
–    Receive higher profits with a low take rate or commission
–    Zero Setup Cost – Now receive orders directly on your PoS/CMS. No extra setup needed
3) Intelligent Demand analytics:
–    With intelligent AI-based consumer demand insights, SMBs can now tweak their catalog, area of serviceability & optimize prices to increase sales & product margins
4) Integrated Logistics:
–    Logistics integrated with leading platforms like Dunzo, Loadshare & more to enable the merchants to decide on the most optimal logistic partner on the go

View our partnership agreement with Petpooja.